The Old Man and The Sea Essay Example for Free

The Old Man and The Sea Essay Ernest Hemingway was conceived on July 21, 1899 in Oak Port, Illinois. All through his secondary school vocation he exceeded expectations in sports, and English class. For no particular reason Hemingway delighted in the outside, which got him into angling and outdoors. At the point when he graduated he began to work for The Kansas City Star as a lesser correspondent. Hemingway got his style of composing from the Kansas City Star’s Style Guide for composing: â€Å"use short sentences, utilize short first passages, utilize fiery language, and be certain, not negative. † He composed numerous books, one of them being The Old Man and the Sea, which was additionally made into a film. In both the book and the film, the message being passed on was to â€Å"Never surrender. † They state, â€Å"Life is an excursion, it’s not where you end up but rather its how you arrived. † (www. motivationalwellbeing. com) Both the book and the film have likenesses and contrasts. The book was enlightening in which you had the option to envision and picture in your mind what was really going on. In the start of the book, while the Old Man ventured out onto the ocean again he saw two porpoises, which he viewed as his companions out over the desolate ocean. He said as though they were, playing and making jokes and love with one another. They are our siblings like the flying fish†(Hemingway 44). Likewise when the fledgling had arrived on his rowboat, he advised the fowl that he should have been valiant, and go before the falcons come. Then again the film followed near the book wherein it was nearly in exactly the same words as the book. The Old Man looked like Hemingway. Logos was appeared in the film by outwardly getting the chance to see each progression that the Old Man took on the vessel. The music likewise helped you anticipate when something fortunate or unfortunate would occur. You were additionally ready to see the kid cry, which is tenderness. The messages that Hemingway was attempting to pass on was steadiness, and to never surrender. Hemingway has a special method of composing. Hemingway’s composing style included short, explanatory sentences with the oversight of colons, semi-colons, shout focuses, runs or enclosures. Hemingway needed his short sentences to expand on to one another until they arrived at an entire storyline. Hemingway likewise utilized film style methods, for example, â€Å"cutting from one scene to the next† rapidly. His style of composing was known as the â€Å"Iceberg Theory,† in light of the fact that his realities skimmed above water, and the strong subtleties or structures holding up the realities were far out. The Old Man has wrinkly skin, youthful eyes the shade of the ocean, cuts, and scars on his hands. This helped give us the amount he has experienced. The scars on his hands speak to that he has confronted difficulties, yet he has consistently overcome them. The new cuts on his hands show that he has not surrendered and he is as yet trying. Regardless of what you will consistently tumble down, yet you’re the main thing preventing yourself from getting directly back up and pushing ahead. For an amazing duration, he has been given difficulties to test his quality and continuance. The marlin with which he battles for three days speaks to his most noteworthy test. Constantly warding off the sharks again and again, keeping as a significant part of the marlin that he can savage, until he returns to land, and not letting any outside powers put him down. The Old Man dreaming about Africa and lions speaks to him thinking back on his childhood and virtue, yet is currently an older man, getting more fragile continuously. The kid, who had first gone on the Old Man’s vessel when he was five, has been a companion to the elderly person from that point onward. The kid would consistently go angling with the Old Man, however his folks told their child he was no longer on his vessel since he had the most exceedingly terrible misfortune and he had not gotten a fish in more than 80 days. It seems as though the kid and the Old Man have exchanged spots by the kid being the overseer for the Old Man, â€Å"the father figure†, and the Old Man being the person who is thought about. Joe DiMaggio likewise assumed a job in the storyline despite the fact that you never observed him; he was the Old Mans saint. The Old Man adores him as a model of solidarity and responsibility, and his considerations move in the direction of DiMaggio at whatever point he needs to console himself of his own quality. Hemingway’s remarkable style of composing permits perusers to effectively envision the plot, as though it was a film. This is done through short sentences that expand on each other. This additionally permits his books, for example, The Old Man and the Sea, to be made into films that are effectively similar. His utilization of representations and expressive composing make this conceivable. Using logos and emotion, Hemingway effectively passed on the message of diligence. Again and again the Old Man was attempted, yet he never surrendered.

Arts in the Moro Region Essay Example For Students

Expressions in the Moro Region Essay Metal works: * Kabuki k Gad-container like holders with covers * Language-spreads compartments with beautified edges k Kind-an ornamented tea kettle Slaps and Aleutian-both related with betel-nut biting * Total-the dazzling plate regularly utilized as present day table top k Kiddo-utilized for cooking As a daring and opportunity adoring individuals, the Muslim Filipinos built up a wide variety Of weapons. They utilized grave markers so as to make these weapons like wood and coral stones to cut arabesque structures. Uncovering utilized by tattoos of solo * Grammarians * Kampala-utilized by maroons and initiations Guenon * Lankan Although non-non-literal workmanship is prevalent among Muslim Filipinos, there are various outstanding metaphorical sorts found among them. Sardinian-is obviously fowl-like in structure. The head and wings are consistently present. A fish perpetually is related with it dangling from the break, held in the hook or filling in as a base jog the Sardinian. The most significant quality to the Sardinian in its custom for is the way that it is executed in the round and never, similar to the bother (monster like) theme. The Sardinian has been changed into an image influence, riches, and rank, Muslim Literature: k Deranged-a well known epic in some cases called the tale of Banknote. The epic tells the experience of the harassers on board quick pontoons looking for rich goods and slaves from the grounds, and of affection, marriage gorges. Romance and k Campaigning: so sparrows OK lawmen (snatching of lawmen) this is a scene Of Deranged. The Story is all around the pursuit Of Prince Mamboing, one of the characters, to his princess. - k Gag Tobago Nag Eggplant-Of Sanding, Sambaing del Norte is an adventure about the life and endeavors of the superhuman saint named Take, from the realm of Agrarian. Whose Successful romance of the Lady Pintail in the realm of Eggplant, in the ere navel of the ocean, sets off a progression of wars among Agrarian and different realms drove by chieftains who hated a Suburban winning over the woman of Oklahoman. The wars enlarge, hauling different realms into the conflict. The head of Agrarian, drove by Take, overwhelm different boss, yet at this point, there are an excessive number of passings, and Agog the Supreme Being in the sky world is disturbed this. Agog dives on the earth, advises the soldiers to quit battling, and to hold an excess, during which every one of the warriors will be given a real existence accomplice. He fans the realms and the individuals who kicked the bucket in the battling spring to life once more. * Doubtful of the Athol-is the center of Tivoli people writing It is sung completely just on significant events. Singing of the epic may take as long as 16 hours relying upon the rendition sung, and is typically done as the night progressed. O pompano and detonators these are Moor * Prang Sybil (blade of respect)- is Kinking Sandals freshest move and music show, delineating the success of the Taught individuals by the Americans, an authentic occasion Of the earlier century owe to a great extent overlooked in Philippine and American accounts. The Story is amortized in the Prang Sybil ditty Of the Taught individuals. Wrinkling Sandals adjustment entwines Taught move, music and narrating With editorial by American Miter and writer Mark Twain, who was ethically offended by the US merciless oppression of the Philippines. Instruments: Muslim String Instruments: * Corresponding-is a two-stringed zither Kidnap-the most well known stringed instrument among maroons and introductions. It has two metal strings which are raised on little extensions. The following are a portion of the Muslim percussion instruments: k Gametal-is a gathering of assortment of gongs * Iguana-a gong with a manager made of metal.

How to Write a Biography Essay About Yourself

How to Write a Biography Essay About YourselfWriting a biography about yourself is not hard if you know how to write a biography essay about yourself. You can try and figure it out for yourself, but chances are you are going to spend a lot of time researching on your own. If you do your research by using the internet, it is much easier to get everything right the first time around.When you are writing a biography about yourself, you want to write about something that you have knowledge about. You want to write about something that you have lived your whole life. This way, it is much easier to understand what type of person you are when you are writing about yourself. You also need to write about something that you can talk about with other people.When you write a biography essay about yourself, you want to show that you are someone that can make others happy. You can do this by giving examples of your life that is enjoyable to read. By showing examples of your life you will be able t o convince yourself that you can make others happy. This may seem a little easy to do, but once you start practicing you will get better at it. The more you practice, the better you will get at it.You can get a good example of your life by looking at an article that was written about you. It can help you to write about a part of your life or a part of the life that you will be living in the future. You can also look at a biography that was written about you by someone else that had the same interest as you.If you want to write a biography essay about yourself, you want to make sure that you write about something that you know. Otherwise, you will be guessing at what you are going to write about. In addition, if you do know something about your life, you may end up misinterpreting what you are writing about.Another important thing that you need to know about how to write a biography essay about yourself is that you need to put yourself in a good light. This does not mean that you wan t to be self-indulgent. It means that you want to present yourself in a good light. You can do this by writing about an event that you are proud of.You can learn how to write a biography essay about yourself by looking at someone else's work. If you look at a biography about someone else, you may be able to use some of the information from their work in order to write a biography about yourself. If you can't find any information about the person, you may be able to get some information about them from the books that were written about them.After you learn how to write a biography essay about yourself, you should know how to prepare for your written assignment. You want to make sure that you do your research before you start writing. You also want to make sure that you have a deadline for yourself so that you know when to stop writing so that you can find another job or something else to do.

Brief Synopsis Thomas Jameson And Helen Thatcher

When young lovers are separated, years later the woman is accused of being a witch, and her only hope is her former lover turned witch hunter. BRIEF SYNOPSIS: THOMAS JAMESON and HELEN THATCHER are young teens in love. Thomas wants to marry Helen. When Helen’s father dies, she is sent away to live with her aunt AGNES THATCHER. The lovers are separated. Thomas gives Helen a necklace to remember him by. Years later, KING JAMES has plans for his daughter PRINCESS ANNE to become his successor. King James’s son, PRINCE HENRY, is jealous. Henry and his male lover ALDRICH conspire to dethrone the King and take over the Kingdom. When an assassination attempts fails, and they fear an investigation, they conspire to begin a witch-hunt to†¦show more content†¦When Helen learns the truth about Thomas’ motivation, she feels betrayed. Gerrod finds Helen and abducts her. She’s beaten and held captured in the King’s Dungeon. When Anne unravels the conspiracy between her brother and Aldrich, Aldrich stabs Anne and also holds her in the dungeon. When King James tells Henry that it will be Anne who is his successor, Henry stabs his father to death. Thomas and his friends come up with a plan to rescue Helen, but the plan goes wrong when Gerrod sees Thomas. They capture him. Helen is burned at the stakes in front of Thomas. Thomas is taken to the dungeon where he meets Anne. They escape from the dungeon and find Henry, Aldrich, and Gerrod. They battle and Thomas is stabbed, but Gerrod is killed. Anne realizes the knife Thoams was stabbed with was laced with poison. He doesn’t have long to live. Thomas decides to return home. Helen’s young assistant Emily finds Helen’s healing book of potions. Thomas returns home. Sick, he stops in the meadow and removes Helen’s necklace. He closes his eyes. A small red buck passes. He opens his eyes and sees the buck. Next to it stands Helen, glimmering. A halo of light surrounds her. Thomas smiles and closes his eyes again. The buck bolts back into the woods, followed by a matching doe. WHAT WORKS / WHAT DOESN T / SUGGESTIONS WITCH’S CROSS is a dramatic, romance thriller that explores the conspiracy of witch hunting that took place in the middle ages. The concept

Comparing “The Yellow Wallpaper” and “A Jury of Her...

Comparing â€Å"The Yellow Wallpaper† and â€Å"A Jury of Her Peers† Many great authors have written stories about the oppression women faced in the past and one was Charlotte Perkins Gilman, the author of the late 19th century short story â€Å"The Yellow Wallpaper.† She portrays the struggles and hardships that women of that period experienced through brilliant uses of theme, mood, tone, and imagery. Another equally great author that used imagery and events that happened in real life to describe the struggles women faced was Susan Glaspell. Her short story â€Å"A Jury of Her Peers† tells a story of a woman whose oppressive husband was murdered in his sleep while his wife slept beside him and Glaspell uses subtle imagery†¦show more content†¦As the story progresses, it is clear of the narrator’s unstable mental condition which becomes apparent when she begins to see people within the wallpaper, â€Å"it’s like a woman stooping down and creeping behind the pattern† (Gilman 612). This could be a result of the narrator seeing herself within the wallpaper because she feels trapped and oppressed by her husband and marriage. This becomes more apparent when she says â€Å"the fai nt figure behind the wallpaper seemed to shake the pattern, just as if she wanted to get out† (Gilman 612). This disturbers the narrator into trying to talk to her husband about what is going on but he will not listen. He treats her like a child and patronizes her by calling her â€Å"little girl† and after she tells him how she feels and that she wants to leave he says â€Å"bless her little heart, she shall be as sick as she pleases† (Gilman 612). She gives up on trying to talk to her husband and returns to her room where she now sees a woman behind bars in the wallpaper, saying â€Å"the worst of all, by moonlight it becomes bars!† (Gilman 612). This further supports the idea that the woman symbolizes her oppression by her husband because she feels like she is trapped behind bars and cannot escape it. Throughout the story the narrator continually uses the word â€Å"creep† to describe an action. She first uses it to describe the woman behind the wallpaper who is â€Å"stooping down aShow MoreRelatedProject Mgmt296381 Words   |  1186 Pagesnotably Neil Young, Rebecca Keepers, Katherine Knox, Dat Nguyen, Lacey McNeely and Amanda Bosworth. Mary Gray deserves special credit for editing and working under tight deadlines on earlier editions. Special thanks go to Pinyarat Sirisomboonsuk for her help in preparing the last two editions. Finally, we want to extend our thanks to all the people at McGraw-Hill/Irwin for their efforts and support. First, we would like to thank Dick Hercher for continuing to champion and provide editorial direction

Anorexia Nervosa Essay examples - 657 Words

Anorexia Nervosa is characterized by a refusal to maintain a minimal normal body weight. A disturbance in perception of body shape and weight is an essential feature of anorexia nervosa. It appears to be far more present in industrialized societies, in which there is an abundance amount of food and in which being considered attractive is linked to being thin. The disorder is most common in countries like the United States, Canada, Europe, Australia and Japan. More than 95% of cases of anorexia nervosa occur in females between the ages of 14 and 45 years. Most researchers agree that out of every 200 American girls between the ages of 12 and 18, one will develop anorexia to some degree. Therapists find that persons with anorexia usually†¦show more content†¦Anorexia Nervosa is a disorder of self-starvation that has both physical and psychological consequences. The first physical signs of anorexia nervosa include emaciation, constipation, dry skin and brittle nails. As the hear t muscle deteriorates, the rhythm often changes putting the anorexic at risk of heart attacks. Malnutrition and starvation place the anorexia patient at risk for bone loss, infertility and osteoporosis. Starvation places the body under a great deal of stress, increasing the rates of kidney failure, heart failure, and respiratory infections. As the disorder progresses, the psychological consequences become evident. The previously hard-working, over-achieving perfectionist becomes less interested in activities that once brought her pleasure. She experiences difficulty concentrating, loses interest in school, and focuses more on intensive exercise and dieting. Anorexia is very difficult to treat because the patient denies the problem and is unable to accurately perceive her body. Treatment first must focus on helping her gain enough weight to make it out of the danger zone. Therapy cannot begin until the anorexia patient is brought back from starvation because thought processes and attention are impaired by malnutrition. Once the anorexia patient has begun to gain weight, cognitive-behavioral techniques are the treatment of choice. The behavioral component toShow MoreRelatedAnorexia Nervosa1947 Words   |  8 Pagespeople who do. If we were to look the world as a whole, we would realize that from every 100 teenage girls, 1 to 5 suffers from Anorexia(EDV). As defined by the National Eating Disorders Association, â€Å"Anorexia Nervosa is a serious, potentially life-threatening eating disorder characterized by self-starvation and excessive weight loss.† (NEDA). The term â€Å"Anorexia Nervosa† literally means â€Å"neurotic loss of appetite†, and could be more generally defined as the result of a prolonged self-starvationRead MoreEssay on Anorexia Nervosa 1763 Words   |  8 PagesDavis 1 Anorexia nervosa is defined as a refusal to maintain a minimally normal body weight, in addition to a disturbance in perception of body shape and weight( DSM-IV-TR, 2000). In this paper we will examine Carolyn Costin’s battle with anorexia nervosa from a biopsychosocial perspective and what reinforced her disorder. This will be followed by diagnostically using the DSM-IV-TR in Carolyn’s case and conceptually using the sociocultural dimension. The implications for both Carolyn,Read MoreUnderstanding Anorexia Nervosa1008 Words   |  5 PagesAnorexia nervosa has the highest mortality rate of any psychiatric disorder, with more than 10% of those that suffer from it will die. Anorexia nervosa is an eating disorder that is categorized by severe food restriction, excessive exercise and body dysmorphia, which leads those that suffer from it to believe that they are overweight. Anorexia nervosa is commonly misunderstood by the general public. Research has disproved many of the previous thoughts about anorexia nervosa. According to the scientificRead MoreAnorexia Nervosa Essay1392 Words   |  6 PagesAnorexia Nervosa I have chosen to study about Anorexia Nervosa because I would like to know more about this topic and why people do it to themselves. I wonder why young people in particular feel that they need to be so thin. In this assignment I would like to study mainly on why teenage girls feel so conscious about their bodies, what they feel about the way that women are portrayed in the media and the effects of Anorexia Nervosa. To be able to cover thisRead More Anorexia Nervosa Essay1568 Words   |  7 Pages Anorexia nervosa is a life threatening eating disorder defined by a refusal to maintain fifteen percent of a normal body weight through self-starvation (NAMI 1). Ninety-five percent of anorexics are women between the ages of twelve and eighteen, however, â€Å"†¦in the past twenty years, this disorder has become a growing threat to high school and college students†(Maloney and Kranz 60). Anorexia produces a multitude of symptoms, and if not treated, anorexia can lead to permanent physical damage or deathRead MoreAnorexia Nervosa Essay2312 Words   |  10 PagesAnorexia Nervosa is an eating disorder that is most prevalent in adolescent girls and young women. It is distinguished by the loss of at least 15% of the expected body weight (Long). The disease is characterized by the obsessive fear of gaining weight; through this fear, the person engages in dangerous dieting habits that prevent weight gain. According to statistics in 2011 anorexia is categorized as the third most common chronic disease among adolescents, in addition, eating disorders also haveRead MoreAnorexia Nervosa Essay1758 Words   |  8 Pagesare either overweight or just not good enough. With implying that it might result in some type of eating disorder, such as anorexia nervosa. This obsession of being thin has rapidly increased over the years and is still accelerating.(DSM) This type of disorder, mainly appearing in females has over five million cases and one million in males.(family dr) Most kids with anorexia are usually perfectionist, or the kids who do extremely well in school and focus on pleasing others. (guide) Most people denyingRead MoreThe Trauma Of Anorexia Nervosa953 Words   |  4 PagesThe trauma of anorexia Let’s start saying that in my family two of them had or still have anorexia: my cousin and my aunt. It has been a pain in the heart. For years, I was afraid of the magnitude of this mental disorder. Anyway, this disorder is something that intrigued me for a long time, so I am going to try to transmit the pain it can release this disorder to the family and mainly to the person who actually has it. The mental disorder, called: anorexia nervosa, is a disorder characterized byRead MoreBackground History of Anorexia Nervosa1452 Words   |  6 PagesHISTORICAL BACKGROUND OF ANOREXIA NERVOSA Anorexia nervosa’s (AN) first descriptions began during the twelfth and thirteenth century with the historical Saint Catherine of Siena (Deans, 2011). It is related to participating in religious functions and medieval practices of self-starvation (Deans, 2011). Furthermore, the death of popular singer, Karen Carpenter in 1983 created the societal awareness about the effect of anorexia nervosa and become widely known at the end of the twentieth century (RaderRead MoreThe Eating Disorder And Anorexia Nervosa1555 Words   |  7 PagesThe eating disorder anorexia nervosa is one of complex nature that is caused and sustained by many interconnected factors of life. Characterized by strict dieting, an unrealistic perception of body image, excessive exercise, depression, and OCD, this disorder has the ability to boycott the lives of many individuals (Pinel, 2014). In order to understand the effects that this disorder has, it is essential to look at the socio-cultural, psychological, and physiological factors this disorder can entail

Airasia Analysis Essay Example For Students

Airasia Analysis Essay 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1. 1 Conclusions reached: 1. 2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: †¢ A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact of external and internal factors on the organization and evaluate the organization’s responses †¢ In relation to technological change, analyze how it influences policies and decision making, critically evaluate the effectiveness of the organization and recommend areas for improvement in response for the organization. The company has been analyzed using the aforementioned procedures and tools; and conclusions and recommendations have been reached from these tools. . Background to AirAsia 3. 1. Organization Definition A ‘no-frills’ airline is defined as one â€Å"That uses charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices are fixed and non-refundable in case of a cancellation or no-show†. (i) 3. 2. Looking at the Organization AirAsia is one of the fastest growing airline companies in the world, with a reputation as a low-cost, ‘no frills’ airline. It was originally a government owned business; yet, due to heavy debt, it was bought by former Time Warner executive Tony Fernandes in 2001, and this is where the real story begins. Their vision, under the slogan Now Everyone Can Fly, is â€Å"To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares†,(ii) and their mission is, under the banner of Affordable Airfares, To attain the lowest cost so that everyone can fly with AirAsia,† without any compromise to Flight Safety Standards, as well as, creating a world wide recognizable brand with a ‘family’ atmosphere within working conditions for employees. (iii) These statements clearly show AirAsia’s value. Cost advantages through operational effectiveness and efficiency; coupled with s trong brand marketing, go straight to the customer. Within two years, Tony Fernandes had gained recognition with numerous awards, including ‘CEO of the Year’ by Business Times and American Express and ‘Developing Airline of the Year 2003’ by Airfinance Journal. iv) 4. Industry Framework Analysis. 4. 1 Porter’s 5-Forces Model (Appendix 1) From the analysis model, it is possible to conclude that supplier power is high due to monopolization of the industry by Boeing and Airbus. However, this is countered by the relative poor performance of airlines in the recent past. Although there are only two companies to purchase or lease airplanes from, the global crisis has limited new entrants into this market and reduced upgrading of planes for the immediate future. Buyer power is reasonably high because potential customers have access to price information through the internet and mobile technology; thus, they can find cheaper prices easier. Furthermore, changing from one airline to another has no costs and is easily achieved. Competition rivalry is currently in AirAsia’s favour. With price being the main battlefield of competition, AirAsia leads the way due to its low operating costs. However, there are more competitors entering the market that have major carriers as backers or owners which may lead to an ‘unrealistic’ price war in the future. Fortunately, with the Asian region being so vast and with its geographic ‘make-up’, air travel is not only a viable service but also the most efficient and convenient. This makes the threat of substitution low to AirAsia. Travelling from, for example, Jakarta to Kuala Lumpur would be a time-consuming exercise. Moreover, with border controls remaining incredibly bureaucratic in certain areas, i. e. Thailand-Cambodia, then flying is easily the most suitable travel plan. Finally, the threat of new entrants is moderately in AirAsia’s favour at present. The high capital requirements and start up capital prevents many entrants. In addition, AirAsia’s current leading role and favourable brand awareness make it a first choice amongst the current competition. However, potential new entrants from full service carriers could be threats in the future and long term. 4. 2 External factors using PEST PEST breaks down the external influences on a business, which a company will have some influence on, but in the majority of the time will have to project, plan, adapt and react to with its own strategy, in order to anticipate and analyze forces within the general environment and their impact. PEST Analysis – Fig. 2 POLITICAL ASPECTS ECONOMIC ASPECTS †¢ Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. †¢ Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party, but with a cloud of allegations. †¢ Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkoks main airports. †¢ ASEAN nations have been pushing Indonesia to scrap its Rp. 1 million ‘Fiscal’ charge to all Indonesian citizens and expatriates when leaving the Republic of Indonesia either for business or tourism. Resurgence of violence in Southern Thailand – Northern Malaysian border. †¢ Malaysia granted exploration rights in oil-rich waters off the coast of Borneo; increased tensions with Indonesia. †¢ Terrorism has occurred in Thailand and Indonesia; most notably the Bali bomb of 2002. †¢ AirAsia holds 49% of Thai AirAsia with 1% held by a Thai in dividual. The remaining 50% is held by Shin Corp. , owned by the former Thailand prime minister, Thaksin Shinawatra. Shin Corp. has financial strength, synergy in information technology and telecommunications, which support AirAsia Internet and mobile phone bookings. National trends: Malaysias economy may expand as little as 4 percent in 2009, growth will probably be between 5 percent and 5. 5 percent this year, below the official 2008 forecast of 5. 7 percent. (v) Real GDP % Growth forecast is from 5. 1 in 2008 to 1. 4 in 2009. (vi) Interest rates % dropped from 3. 5 in Jan. 2008 to 2% in Jan. 2009. (vii) The inflation rate may fall below 4 percent before the second half of 2009. (viii) Unemployment has remained constant at an average of 3. 6% in July 2008 to 3. 1% in Oct. 2008. However, the global credit crisis has raised fears that â€Å"the unemployment rate could double to 6 per cent by 2010 if global demand remains weak†. (ix) †¢ International trends: Malaysia ranks 20th for its ease of doing business out of a total of 181 economies surveyed in the World Bank Doing Business 2009 report. (x) International global credit crisis has resulted in increasing unemployment and ‘global trade will shrink by 9 percent this year’ (xi) Asian governments are defending less national-flag carriers; in order to revitalize under used airports and increase tourism spending. SOCIAL ASPECTS TECHNOLOGICAL ASPECTS Demographics: Ethnic :Malay 50. 4%, Chinese 23. 7%, indigenous 11%, Indian 7. 1%, others 7. 8%. (xii) Religions: Muslim 60. 4%, Buddhist 19. 2%, Christian 9. 1%, Hindu 6. 3%, Confucianism, Taoism, other traditional Chinese religions 2. 6%, other or unknown 1. 5%, none 0. 8%. (xiii) Languages: Bahasa Malaysia (official), English, Chinese (Cantonese, Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai. †¢ AirAsia operates in SE Asia with many countries and languages. †¢ SE Asian countries have diverse cultures and religions; troubles continue particularly on the Thai-Malaysian border and Indonesia. Individualism is less common than cooperation in Asian business values. †¢ Acceptance of laws and rules can vary; many Indonesians, for example, rarely abide to baggage allowance rules and these rules are seldom enforced due to corruption and indolence. †¢ Urbanization: 7 out of the top 10 most populated cities in the world (14 million) are predicted to be in Asia by 2015, according to the UN. (xv) †¢ Over 80% of AirAsia’s tickets are sold on-line; thus, eliminating travel agent fees. †¢ Ticket-less travel and ‘e-tickets’ have lowered distribution costs. AirAsia has the youngest fleet in Asia with the new Airbus A330-300; allowing state-of-t he-art technology and high fuel efficiency. †¢ Information and communications technology (ICT) has allowed AirAsia to reduce operating costs and provide fast, efficient service in areas including: check flight schedules, book seats, electronic check-in, and pre-order meals. †¢ New low cost terminal to be opened in Labu, Malaysia by 2011 will incorporate modern technology, more shops and be privately owned, resulting inn lower airport taxes and fares and reduced government bureaucracy. 4. 3 Internal factors using a SWOT nalysis. The SWOT analysis is used to determine the strengths, weaknesses, opportunities and threats facing a business and allows the organization to attain its goals by prospering from opportunities, countering threats, solidifying strengths and correcting weaknesses. SWOT Analysis – Fig. 3 Strengths †¢ Blend of 3 strategies of proven airlines: Ryanair’s operational, Southwest’s people, and Easyjet’s branding. †¢ AirAsi a has strong capabilities due to their multi-country position in Thailand, Malaysia and Indonesia. †¢ Competitive advantage is strong with the lowest mileage per seat price. Strong management team consists of industry experts and ex-top government officials. †¢ 50% stake of AirAsia Thailand held by Thaksin Shinawatra enabled opening up of Thai market with large share. †¢ Very strong brand recognition; strong marketing reach, distribution and awareness. †¢ Strategically located in heart of SE Asia. †¢ Leader in IT (ICT Award). †¢ New A320 fleet; strong relationship with Airbus allowed discounts on new planes; thus, reducing fuel costs. †¢ Consumer relations e. g. suggestion to have multi-lingual web-sites. †¢ Partnerships with PayPal and Citibank allow easy transactions of payments. Sponsorship deals with Manchester United Football Club and ATT Williams formula 1 team increase global brand recognition. Weaknesses †¢ High fuel costs have re sulted in a lower than expected profit for 2008. †¢ No MRO (maintenance, repair, overhaul) facility; thus, AirAsia cannot maintain its own planes. With an increasing fleet this is a competitive disadvantage. †¢ Large numbers of customer complaints. †¢ Non-central location of secondary airports. Opportunities †¢ Low cost, sustainable philosophy allows new routes to be opened and exploit growing markets due to surging middle-classes in China and India. Child Abuse Laws EssayCabin equipped with state-of-the-art touch screen management system. 7. Enhanced entertainment system. The Airbus A320-200 will allow AirAsia to operate at lower costs due to the reduction in fuel charges and operating costs. In addition, they will be able to increase capacity on flights and maximize profits per flight. 5. 3 Conclusion and Recommendations reached from SWOT analysis. There is much strength for AirAsia at the moment. To begin, strategically it is strong with an organized management team, established ‘low-cost’ mindset with employees, and a sound strategic vision. Moreover, AirAsia has cemented itself as a front runner in the low cost industry with its early conception and aggressive product branding and marketing techniques. It has used IT to its advantage with the use of the internet and newer airplanes. Finally, it is beginning to establish its name and brand on the world stage with innovative and intelligent sponsorship deals. Yet, where there is strength for AirAsia there are also some weaknesses. These weaknesses, however, do not seem to be overly dangerous. Higher fuel costs around the world, and fluctuating, unstable markets have made operational costs higher, especially for the airline industry. However, this also means that companies with less profit margins than AirAsia may become redundant in the future; thus, opening up customer bases previously unavailable to AirAsia. In addition, AirAsia has a relatively poor reputation with customers, particularly due to their flight times and cancellations. Improvements need to be made in this area without increasing operating costs. Opportunity is the golden word where AirAsia is concerned. With the dramatic increase in middle income earners in China and India especially, there is much potential for AirAsia to expand its routes and frequency of flights. Relaxation of the ‘ASEAN Open Skies’ laws means that, with AirAsia’s established number one position, low cost, strong brand and strategy execution, it is firmly established to overcome potential new entrants and increase market share in the future. Furthermore, increased access for Asian people to the internet, coupled with new and developing IT solutions allow AirAsia to bolster its reputation as an innovative and leading organization in terms of IT. Potential threats to AirAsia come in the form of potential new entrants into the market from established full carriers like Singapore Airlines. However, low cost companies like AirAsia are positioned well to withstand any competition in this area. There are always threats from areas outside of AirAsia’s control such as terrorism and global conditions. Finally, AirAsia needs to be aware that system failures with the internet would seriously damage operations for such a technologically reliant company. References i. http://www. businessdictionary. com/definition/budget-airline. tml ii. http://www. airasia. com/site/au/en iii. http://www. airasia. com/site/au/en iv. http://www. airasia. com/site/au/en v. www. bloomberg. com vi. www. ft. com vii. www. tradingeconomics. com viii. www. tradingeconomics. com ix. www. ft. com x. http://www. areadevelopment. com/international/nov08/Malaysia-strong-economic-fundamentals. shtml xi. http://www. ft. com/cms/s/0/a044cba0-0a1a-11de-95ed-0000 779fd2ac. html xii. http://www. globalcrisisnews. com/general/wto-sees-global-trade-collapse-by-9/id=680/ xiii. http://www. indexmundi. com/malaysia/demographics_profile. html xiv. ttp://www. indexmundi. com/malaysia/demographics_profile. html xv. http://www. un. org/esa/population/publications/wup2007/2007WUP_Highlights_web. pdf xvi. http://www. airasia. com/site/my/EN/pressRelease. jsp? id=1226b07f-7f000010-1203b970-221df5f5 xvii. http://www. navitaire. com/res_and_dist/openskies. asp xviii. http://www. navitaire. com/res_and_dist/openskies. asp xix. http://www. airasia. com/site/my/EN/pressRelease. jsp? id=1226b07f-7f000010-1203b970-221df5f5 Bookmark/Search this post with: delicious  |  Ã‚  digg  |  Ã‚  reddit  |  Ã‚  google  |  Ã‚  yahoo  |  Ã‚  technorati Related Essays To Fernandes, the â€Å"no-frills† attitude of the budget airline also applies to its corporate culture. This everyman CEO insists, contrary to Asian cultural norm, that any employee in the company has the ability to climb the ranks to the top. Fernandes himself routinely works as baggage handler, ticket clerk, or flight attendant, slipping into the shoes of his employees to drive his message home. Can The Budget Airline Model Succeed In Asia? Can the Budget Airline Model Succeed in Asia? 1. What opportunities exist in the Asia-Pacific region for the entrance of new low-fare airlines? How might demand for low-fare service differ in the Asia-Pacific region and in North America and Europe? The Asia-Pacific region offers many opportunities for the entrance of new low-fare airlines. Analyst revealed that low fares are often the deciding factors for budget-conscious travelers in Southeast Asia. The Pacific Asia region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the Asia-Pacific region and in North America and Europe. In the Asia Pacific region low airfare is the main driving force for choosing an airline carrier. In European and American customers look for a more traditional airline which    offers factors such as comfort, food, cleanliness, etc†¦ 2. Do governments pose a significant obstacle to the expansion of low-fare airlines in Asia? Yes Governments do pose a significant obstacle to the expansion of low-fare airlines in Asia. Government airline regulations in Asia prohibit competition to take place amongst airline carriers, allowing the government opportunities to be manipulated and bribed. The manipulation of the government by competing airlines can limit the growth for alternative airlines to offer service to Asia-Pacific regions, leading Asia to have few choices amongst air carriers. 3. Compare AirAsia’s strategy with the strategies of Southwest and Ryanair. How is it similar to and different from the strategies of those carriers? Southwest Airlines was the leading pioneer in adopting a budget airline model. Southwest practices core strategies focusing on the customer, having more of a â€Å"people strategy. † Ryanair is more technical and focuses on their operational strategies. All three airlines have their own Background Of Air Asia Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asias largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd. AirAsia is the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). LCCT will initially handle 10 million passengers a year. Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. The airline is also considering founding Hong Kong AirAsia in the future. AirAsias registered office is in Petaling Jaya, Selangor while its head office is on the grounds of Kuala Lumpur International Airport in Sepang, Selangor. Despite all his accomplishments, he remains humble and you can find his staff talking to Fernandes the same way they talk to their friends and colleagues. Fernandes, who has no background in the airline industry, readily admits to not knowing everything. Our fifth partner, who came from Ryanair, (director) Conor McCarthy, is very much my sifu. And I learn from the staff themselves. But most of the time, I learn by doing the job. I dont pretend to know everything. Stuff I dont know, I just ask. And theres no substitute for hard work, he said. I like being close to the operations. I enjoy working with people and half of my job is to motivate my staff. Because no matter how good I am, my staff are the ones who make me who I am, Fernandes said. We are only as good as the people below us. Without my staff, we are nowhere.